November 6, 2015

How digital prototyping is cutting development time and costs for new models

digital prototyping cuts automotive development time and costComputer simulation for crash testing, aerodynamics and fuel economy is shaving years off of the time it takes to develop a new vehicle, which is helping to save automakers millions of euros.

using simulation to test automotive conceptsThe move to so-called “digital prototyping” has helped reduce the development time of a new model (from design freeze to Job 1) to 24 months from 36 months compared with the 1990s, according to research by analysts IHS Automotive. “The obvious benefits are lower costs, time savings and freshness of the product portfolio,” IHS senior manager Matteo Fini told Automotive News Europe.

Read more on the Automotive News Europe website 

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About Ansible Motion

Founded in 2009, Ansible Motion creates and deploys technology associated with the physical and logical simulation of human-experienced vehicles. We offer a range of automotive Driver-in-the-Loop (DIL) simulators featuring advanced computational and mechanical performance capabilities, and industry-unique motion and immersion solutions that create compelling virtual worlds for drivers and product development engineers.

Ansible Motion DIL simulators are used by automotive and research organisations around the globe to place real people into direct contact with imagined vehicles, on-board systems and situations. Our DIL simulators are designed, built and developed at our factory and R&D Centre in Hethel, England.

In 2022 we were acquired by AB Dynamics plc (www.abdplc.com).